bystanders

Change Champions, Bystanders and The Toxic Few

Change Champions, Bystanders and The Toxic Few

We explore the dynamics of change within communities, framing stakeholders into three distinct roles: Change Champions, the Toxic Few (Resistors), and Bystanders. We use the Change Bell Curve to emphasize the importance of focusing energy on engaging Change Champions and winning over Bystanders, while not wasting efforts on the entrenched resistance of the Toxic Few. By understanding these dynamics and leveraging effective communication strategies, communities and organizations can navigate change more successfully and foster a culture of growth and adaptation.