Change Champions, Bystanders, and the Toxic Few | Direct Application with Matt Harrington

In this episode of Direct Application, host Matt Harrington dives into the human dynamics of change.

Whether you're launching a new vision, strategic plan, or organizational shift, how people respond matters just as much as the change itself. Learn the three core groups you’ll face: the energized Change Champions, the cautious Bystanders, and the disruptive Toxic Few (or Resistors).

Matt shares practical leadership insights on how to stop wasting time on the resistors and instead win over the middle majority using a clear, compelling Case for Change.

Packed with real-world application, this solo blogcast offers tools to help leaders communicate change with confidence, clarity, and momentum. Perfect for: CEOs, managers, change agents, and HR pros navigating organizational transformation