Weekly Posts and Insights
Change Champions, Bystanders, and the Toxic Few | Direct Application with Matt Harrington
In this episode of Direct Application, host Matt Harrington dives into the human dynamics of change. Whether you're launching a new vision, strategic plan, or organizational shift, how people respond matters just as much as the change itself. Learn the three core groups you’ll face: the energized Change Champions, the cautious Bystanders, and the disruptive Toxic Few (or Resistors).
Change Champions, Bystanders and The Toxic Few
We explore the dynamics of change within communities, framing stakeholders into three distinct roles: Change Champions, the Toxic Few (Resistors), and Bystanders. We use the Change Bell Curve to emphasize the importance of focusing energy on engaging Change Champions and winning over Bystanders, while not wasting efforts on the entrenched resistance of the Toxic Few. By understanding these dynamics and leveraging effective communication strategies, communities and organizations can navigate change more successfully and foster a culture of growth and adaptation.