In this Solo Blogcast episode of Direct Application, Matt Harrington unpacks the underestimated power of surveys during strategic planning. Too often, surveys become checkbox exercises - sent out, ignored, and forgotten. But when done right, surveys become powerful trust-building tools that surface real insights and show your stakeholders that their voices matter. This episode dives into the leadership mindset behind meaningful surveying and gives you a checklist to ensure your survey efforts actually drive decisions and build credibility.