Don’t Skip the Discovery Phase with SWOTs I Direct Application with Matt Harrington

In this Solo Blogcast episode of Direct Application, host Matt Harrington revisits the classic SWOT analysis - Strengths, Weaknesses, Opportunities, Threats - but with a modern, practical twist.

If your SWOTs feel like checkbox exercises or dusty whiteboard sessions, it’s time for a refresh.

Matt shares:

- Why SWOT still matters in today’s fast-changing world

- The key difference between internal vs. external insight

- How to run engaging, insightful SWOT sessions that spark real conversation

- Ways to involve diverse voices across your organization or community

- A simple prioritization hack (hint: sticky dots!) that brings instant clarity Strategic planning starts with what’s real.

Learn how to use SWOT not just as a tool, but as a trust-building, alignment-driving moment of discovery.