In this post we explore how accountability drives organizational excellence and culture, inspired by Steve Jobs' iconic quote: “Be a yardstick of quality.” Drawing from the book Crucial Accountability and real-life leadership moments, he outlines how mindset, clarity, and consistent conversations shape high-performing teams. Learn why culture is built in the everyday "moments of truth," as leadership expert Jan Carlzon emphasized, and how to raise the bar without losing your team’s trust. Perfect for executives, team leaders, and HR professionals focused on improving accountability, trust, and performance.