An Interview with Cat O’Shaughnessy Coffrin on Direct Application with Matt Harrington What does it really mean to be authentic at work - without oversharing, burning out, or losing your leadership credibility? In this episode of Direct Application, host Matt Harrington sits down with Cat O’Shaughnessy Coffrin — executive communications strategist, founder of CaptivatingCo. She has partnered with global brands like Bayer, Starbucks, and the U.S. Chamber of Commerce - guiding executives, founders, and C-suites through brand positioning, internal comms, and leadership storytelling.