In this interview episode of Direct Application we talk to Bennett Maxwell — entrepreneur, founder of Dirty Dough, now with Craveworthy Brands! Bennett’s journey is one of grit, reinvention, and radical transparency. He grew up knocking doors in Utah, dropped out of a pre-med track to chase communication and sales, built and sold companies in multiple industries, scaled Dirty Dough to more than 450 franchises sold, helped ignite a national “cookie war,” and then completely rebuilt his physical and mental health — losing 120+ pounds along the way.